Represent an integrated product associated with the national natural heritage of exception, ensuring conservation of the natural and socio-cultural values ​​of Protected Areas and the appreciation of the activities and traditional and authentic knowledge of Portugal, projecting them Nationally and Internationally.

Natural.PT, an integrated focus on biodiversity and culture of Portugal.
A trusted brand National and Internationally recognized as a symbol of quality and excellence and supporting the development of locally based.

Authenticity: The brand represents preserved territories and genuine/identitary products.

Sustainability: The brand relies on conservation of habitats and environmental and cultural values, based on an environmental and economic sustainable model.

Quality/Confidence: The brand represents the natural spaces of exception and the associated products and services, with ensuring compliance with high quality standards enabling the consumer to get a unique experience.

Responsibility: The brand represents a national heritage that must be managed and valued by all.

Proximity: The brand promotes and values ​​the involvement and bet on proximity relations and the empowerment of local communities, being an bottom-up type initiative.

Knowledge: The brand aggregates a collection of knowledge about the physical and cultural national contexts. Adherent entities should imperatively share these values ​​and contribute to its growing affirmation and recognition.

Adherent to mark entities should imperatively share these values ​​and contribute to its growing affirmation and recognition.